WWD | September 2016


Nora Aldamer from Saudi Arabia founded her brand, Chador, in 2013 and was presenting her first full collection since graduating from The New School’s Parsons School of Design in May.

Winner of the inaugural edition of Saudi Talents Scouting, organized by Vogue Italia with luxury retailer Rubaiyat, she hopes to create a global brand with her modest designs, which hit the market at a time when luxury brands and fast-fashion chains alike are increasingly catering to Middle Eastern women with specific collections.“I think it’s being financially smart, because they are following financial powers,” she said of the market trend, Click here to read more..